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Krause Creative

The Importance of Business Card Design

Even though print is slowly going away and the web is the future. The business card is here to stay. The business card is the poster in your pocket. It’s the unique message about your company, its business and quality of service. Besides having the traditional information such as company name, phone number, and address, today’s competitive marketing industry requires that the business card do much more than simply relay the basics.

1. Hire a graphic designer. One of the first mistakes when starting your business is trying to cut costs and do everything yourself. About half of all businesses fail within their first few years. If your marketing materials don’t stand out from those of your competitors, your sales will suffer.

2. Make your business look like a large business. Large and successful businesses such as Microsoft and Nike would never consider doing business without professional, originally designed marketing materials. The logo is very important, but I could write a whole another article about that. The business card is the first impression of your business. The client will make an imaginary picture about you and your organization by just looking at your business card. This means the more attractive and a better image, the better response you’ll get from your prospective clients.

3. The style of business cards. How do I make my business card stand out? Many companies are doing more non-traditional business cards. A card that has the information printed vertically, rather than horizontally, can also stand out. An over sized or one that folds can be an head turner as well. However you choose to make your card stand out, make sure you proof all of the content.

4. Always distribute cards seriously and with intention. Just don’t pass out your cards casually. Make sure you make eye contact and have your 30-second elevator speech ready. Also speak sincerely while promoting your services and recipients will respond to this warmly.

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