Challenge: The Barcelona Steakhouse was looking for a campaign that was classical, simple and would reflect their delicious entrees.

Solution: The idea of a photo dominant ad mixed with little text and an elegant black background was just the right ingredients. The custom CMYK black background contrasted the bright, vibrant colors and helped the ad snap. Unfortunately, we had to downplay the food photos because of the quality. It’s important to have a food specialist photographer shoot your food because bad food photos can break an ad. Overall, using simple design with bright colors, the client was very happy and the ads ran.

]]> http://krausecreative.com/portfolio/advertising/barcelona-steakhouse/feed 0 http://krausecreative.com/portfolio/advertising/promo-ad-for-rose-allyn-pr http://krausecreative.com/portfolio/advertising/promo-ad-for-rose-allyn-pr#comments Sat, 04 Jul 2009 20:22:19 +0000 admin http://krausecreative.com/?p=81 Client: Rose & Allyn Public Relations
promotional ad  |  newspaper  |  8.5” x 11”  |  cmyk

Challenge: Jason Rose, president of Rose & Allyn PR contacted me to create a promotional ad using a selected quote from the Arizona Business Magazine. The challenge was to dramatize the quote.

Solution: After reviewing several concepts, we were able to locate an illustration that worked well with the concept of “heavyweight”. The contrast of big and small was key, and the illustration of a sumo wrestler taking on a business man got the readers attention. The ad was well received and the PR firm received a number of responses.