Challenge: Their firm specializes in Human Resources such as helping companies create the right environment, recruiting, team hiring and reward design. The objective was to come up with a visual that represented experience in building people cultures for companies.

Solution: People representing people was the selected concept and the three stickmen were born symbolizing the three principals of the company. Using bright colors, loose flowing lines and simple design, the new identity became an arresting and playful visual. The client said they get remarks all the time about their cards and stationary on how wonderful they are.