Challenge: To produce a poster about Gila Monsters that would be both informational and graphically appealing. The poster would tell the story about the mysteries and myths of Gila Monsters.

Solution: The idea of having larger than life Gila Monsters was a great way to get the readers attention. The supplied photos were cutout to make like they were crawling on the poster. The smaller illustrations with captions were put in boxes to organize the space and also frame the copy in the center. This way your eye was forced to read the copy starting from the headline and work your way down. Earthtone colors were selected and a bright, red header was a great way to pop the title. Thus, the Gila Monsters and the red header became the center of interest. The poster turned out great and the client loved it.

Challenge: The client wanted something that the kids would keep and hang on their wall. The football schedule also had to be incorporated so the goal was to create something memorable.

Solution: The concept of flying footballs came to mind so we created a single, flaming football that was created in Photoshop that become the center of interest. The school colors were black and yellow, so the palette was set. With a big, bright yellow stenciled like font headline, you couldn’t mistake it for the Tigers. From there, the photo insets told the story. The client loved the burning football and the tiger scratches in the background.

Challenge: As an informational poster, I had the challenge of organizing fifteen different bird species within a certain amount of space.

Solution: With so much information to fit in, we had to create a flow of organization that would be easy for the reader. The main headline was used to get your attention while the dramatic cutout photo of the Osprey came into play and became the center of interest. From there, that lead you to the copy block in the center. The dark sky background mixed well with bright, circular photo frames gave the reader an easy flow from left to right. After playing with design elements and spacial relationships, the poster came out great and was well received.

Challenge: Quagga mussels, an invasive species have invaded Arizona. The challenge was to come up with an awareness campaign for recreational boaters who use the lakes. The effect was to have boaters inspect and clean their boats after each use to avoid the spread.

Solution: With this in mind, we used a bold headline that was yellow and black as color choices. The idea of a caution/warning sign was the concept. Keeping the graphic simple with a cutout of the mussel and a few bullet points, we were hoping for a fast read. The campaign was successful and expanded to signage, direct mail, billboards and rack cards.

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