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Krause Creative

Barcelona Steakhouse Campaign

Client: Barcelona Steakhouse
campaign  |  8.5” x 11”  |  cmyk

Challenge: The Barcelona Steakhouse was looking for a campaign that was classical, simple and would reflect their delicious entrees.

Solution: The idea of a photo dominant ad mixed with little text and an elegant black background was just the right ingredients. The custom CMYK black background contrasted the bright, vibrant colors and helped the ad snap. Unfortunately, we had to downplay the food photos because of the quality. It’s important to have a food specialist photographer shoot your food because bad food photos can break an ad. Overall, using simple design with bright colors, the client was very happy and the ads ran.

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