Krause Creative

Kay El Bar Guest Ranch Newsletter

Client: Kay El Bar Guest Ranch
direct mail  |  11” x 17”  |  single-fold  |  cmyk

Challenge: The client was seeking a newsletter to send to their current clients and prospects for new business. Kay El Bar is a quaint, authentic guest ranch in Wickenburg, Arizona and they were looking to improve the vacancy of the guest ranch.

Solution: Envisioning a great place to ride and relax, and that’s just what we did. With a western style motif, duotones for photos, and choose a western style font for the masthead, it gave it a good old western feel. The contemporary gradient background was used throughout and allowed the photos and art to pop. I wanted to reserve my saddle and get up on my horse. The newsletter was well received and looking forward to the next issue.



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