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Krause Creative

Sonoran Institute Brochure

Client: Sonoran Institute
brochure  |  25.375” x  11”  |  6 panel tri-fold  |  cmyk

Challenge: The Sonoran Desert Protection Proposal was an ambitious proposal to protect and provide stewardship for a large area of public lands managed by the Bureau of Land Management. The objective was to organize the information in such a way that it would be an easy read, and also reflect the goal of the client.

Solution: Using simple design elements such as color blocks, rounded corner boxes for photos, and earthtone colors, the brochure had an organic feel. The lighting on the cover photo dramatized the landscape of the sonoran desert with a graphic emphasizing protection. On the inside, the study area outlined in red was the area of concern and using the map as the centerfold, became the center of interest. The numbers on the map corresponded to the sections for an easy read. The Sonoran Institute was very pleased and was released to a number of organizations for their review.

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