AGFD Invasive Species Campaign
Client: Arizona Game and Fish Department
campaign | posters, signage, direct mail, billboards, rack cards | cmyk
Challenge: Quagga mussels, an invasive species have invaded Arizona. The challenge was to come up with an awareness campaign for recreational boaters who use the lakes. The effect was to have boaters inspect and clean their boats after each use to avoid the spread.
Solution: With this in mind, we used a bold headline that was yellow and black as color choices. The idea of a caution/warning sign was the concept. Keeping the graphic simple with a cutout of the mussel and a few bullet points, we were hoping for a fast read. The campaign was successful and expanded to signage, direct mail, billboards and rack cards.