Krause Creative

AGFD Raptors of Arizona Poster

Client: Arizona Game and Fish Department
informational  |  24” x 36”  |  cmyk

Challenge: As an informational poster, I had the challenge of organizing fifteen different bird species within a certain amount of space.

Solution: With so much information to fit in, we had to create a flow of organization that would be easy for the reader. The main headline was used to get your attention while the dramatic cutout photo of the Osprey came into play and became the center of interest. From there, that lead you to the copy block in the center. The dark sky background mixed well with bright, circular photo frames gave the reader an easy flow from left to right. After playing with design elements and spacial relationships, the poster came out great and was well received.


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