Challenge: Jason Rose, president of Rose & Allyn PR contacted me to create a promotional ad using a selected quote from the Arizona Business Magazine. The challenge was to dramatize the quote.

Solution: After reviewing several concepts, we were able to locate an illustration that worked well with the concept of “heavyweight”. The contrast of big and small was key, and the illustration of a sumo wrestler taking on a business man got the readers attention. The ad was well received and the PR firm received a number of responses.