Challenge: Working with the Arizona Invasive Species Advisory Council committee, the objective was to come up with a management plan that would be proposed to the governor and the state of Arizona. The proposal detailed the problems, solutions and implementations on how the state would fight invasive species.

Solution: Organizing the proposal was vital, so we composed it into seven sections which were color coded, this helped the reader with finding information. It included intensive tables, charts and photos which made it visually arresting for the reader for such a boring topic. With copy and photos supplied, I worked with a number of committee members to accomplish this. The size was 8.5” x 11” with no bleeds which made printing more affordable. With minor revisions, the proposal made it to the governors desk and was well received.

Challenge: This book seeks to educate the public about pronghorns and serves as an advocate for the benefit of Arizona’s pronghorn. The objective was to entice the pronghorn fan to pick up the book.

Solution: Keeping the cover simple, the client hired an illustrator for the cover and did a superb job. Note the details on its coat and horns. The color palate was chosen from the illustration. Using the Paperback font for the cover and interior, the typography was an easy read. On the inside, intense tables, maps and charts were assembled along with photo retouching. Krause Creative spearheaded the print management team which included working with pre-press, printer, laminator and the book binder. A softcover and hardcover version was produced along with a wrap for the hardcover. Clean and simple, the book is a great read and you can judge a book by its cover.

Challenge: This book is a true story of wildlife in early Arizona told through the historic accounts of scientists and settlers, hunters and history makers. With over 400 pages, the challenge was to engage the reader with the history of Arizona.

Solution: Using a vintage cover approach and the use of duo tones and old photo frames, it gave the appearance of old time Arizona. The larger photo on the cover wrapped around to the back. The font Paperback was used on the cover and the interior supplying the reader with an easy read. Had a great editor to work with which makes a difference. After hours of hard work and revisions, the author and client was very pleased.