AGFD Invasive Species Campaign

admin — Sat, 04 Jul 2009 22:44:30 +0000

Client: Arizona Game and Fish Department
campaign | posters, signage, direct mail, billboards, rack cards | cmyk

Challenge: Quagga mussels, an invasive species have invaded Arizona. The challenge was to come up with an awareness campaign for recreational boaters who use the lakes. The effect was to have boaters inspect and clean their boats after each use to avoid the spread.

Solution: With this in mind, we used a bold headline that was yellow and black as color choices. The idea of a caution/warning sign was the concept. Keeping the graphic simple with a cutout of the mussel and a few bullet points, we were hoping for a fast read. The campaign was successful and expanded to signage, direct mail, billboards and rack cards.

Barcelona Steakhouse Campaign

admin — Sat, 04 Jul 2009 22:32:11 +0000

Client: Barcelona Steakhouse
campaign | 8.5” x 11” | cmyk

Challenge: The Barcelona Steakhouse was looking for a campaign that was classical, simple and would reflect their delicious entrees.

Solution: The idea of a photo dominant ad mixed with little text and an elegant black background was just the right ingredients. The custom CMYK black background contrasted the bright, vibrant colors and helped the ad snap. Unfortunately, we had to downplay the food photos because of the quality. It’s important to have a food specialist photographer shoot your food because bad food photos can break an ad. Overall, using simple design with bright colors, the client was very happy and the ads ran.

Krause Creative » campaign

AGFD Invasive Species Campaign

Barcelona Steakhouse Campaign