Challenge: Their firm specializes in Human Resources such as helping companies create the right environment, recruiting, team hiring and reward design. The objective was to come up with a visual that represented experience in building people cultures for companies.

Solution: People representing people was the selected concept and the three stickmen were born symbolizing the three principals of the company. Using bright colors, loose flowing lines and simple design, the new identity became an arresting and playful visual. The client said they get remarks all the time about their cards and stationary on how wonderful they are.

Challenge: Solmonte Hospitality, a meeting planning service company approached Krause Creative seeking a new identity for their company. “Solmonte” means sun in Spanish and mountain in Italian. So the goal of creating something unique, rather than the obvious was the key.

Solution: The idea of the art of hospitality came to mind. The client was a fan of Frank Lloyd Wright, he was famous for his organic architecture and stained glass designs. Using a stained glass motif, we came up with a design that was based on a grid of vertical and horizontal lines and used the three primary colors, green yellow and red. After going through a number of versions and simplifying the design, it became a colorful, classy mark that reflected a casual elegance of Solmonte Hospitality.